Fortnite has sold, in each of the past four years, more in virtual apparel than some luxury brands. Last year, putting aside NFTs, we had about $60 billion or $70 billion spent on purely cosmetic, nonfunctional virtual goods. You go back seven years, and very little money was spent on in-game virtual goods-roughly about $5 billion in 2015. On top of that, we see a number of different cultural events that are shown through behaviors in commerce and time. Matt Ball: The raw technology required to produce what we would understand to be some sort of simulacrum of the metaverse-which is to say it passes a critical threshold of visual fidelity, of functionality, of the number of people who can participate-we recognize that as having changed over the past few years, and that’s a matter of broadband penetration, of latency, and of graphics processing units (GPUs). and the metaverse really going to change business models, interpersonal relationships, and identity in the ways that you’ve described in some of your writings, or is this really just gaming 2.0? It would be an advanced form of the current Web2, or Web 2.0, which refers to the use of social media, interactivity, and user-generated content, which advanced from Web1, or Web 1.0, the initial phase of the web, in which users at scale were able to access the internet’s core information retrieval system via web pages and browsers. And some listeners might be thinking, are Web3 1 Web3 is the concept that a new phase of the World Wide Web will develop based on blockchain technologies and decentralized finance tools such as tokens that replicate and expand on the concept of real property ownership. I wanted to start by asking you a little bit about where the metaverse is heading, because funding and media and public interest in the metaverse have really exploded over the past year. Welcome to At the Edge, a production of McKinsey’s Technology Council. This is the second episode of a three-part series on the metaverse. Mina Alaghband: That’s Matt Ball, foremost metaverse expert, investor, and writer.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |